01   Keyword Research & Buyer Persona

Meraki Marketing Agency started this project with keyword research and buyer persona. This process compiles keywords that potential clients search for when searching for a business related to this industry and the buyer's personality/what they look for in a business. A few examples of keywords for Michael Scnear Contracting are restoration company near me, custom home builder near me, and general contractor near me. 

This should always be one of the first steps to building an online presence as keywords and buyer persona are the building blocks for any campaign/platform. 

02   Website Design & SEO

After we had compiled keywords and buyer persona we used the extensive website questionnaire, that we have each of our website design clients fill out, to begin building Michael Scnear Contracting's website. From the ground up with began with the company's NAP (Name, Address, Phone Number) and other general information, then designed each page in coordination with each service offered, and finished with on-page, technical, and strategical SEO (search engine optimization) work. Every site that Meraki Marketing Agency designs is SSL Certified, mobile/tablet optimized, and lightening fast.

03     Local SEO & GMB Optimization

We began GMB (Google My Business) optimization as soon as we began keyword research and buyer persona. Once the site was live we began extensive GMB optimization and Local SEO (search engine optimization) work to help Michael Scnear Contracting rank on search engines. Local SEO work included citations (listing the business on over 200 directories) and link building on sites with DA50 or higher.