The Daily Marketing Agent

What is a Google My Business Listing - The BIGGEST Marketing Advantage (It's FREE)

merakidigitalmarketingagency@gmail.com (Amaris Ballard) — Wed, 12 May 2021 17:29:46 GMT

Don't miss out on the biggest marketing advantage!

What is a Google My Business listing?

The NUMBER ONE thing businesses are missing out on and it’s FREE.

Don’t miss out on the biggest marketing advantage!

You may be asking, what is a Google My Business listing and why do I need it? The number 1 most valuable and important tool in the digital marketing realm that many businesses are missing out on is Google My Business and it’s free. Through creating a Google My Business (GMB) listin g , a business will begin to pop up on Google SERPs (Search Engine Results Pages).

Think about it like this: It’s dinner time and you go to your Google app to search “restaurants near me”. You will see business recommendations pop up near you. Those are Google My Business listings. When someone searches for the keywords associated with that business’s industry in their area, the business’s GMB listing will pop up. The listing will contain information about that business and link to it’s social media sites, website, contact information, and more. Businesses use this platform to get raw, local, organic leads. When someone in a business’s area searches for a keyword associated with that business, they are generally looking into purchasing that product or service. 78% of local-mobile searches result in offline purchases according to Search Engine Land . This is WHY businesses must use this tool, otherwise a potential client is going to pick one of the many competitors. Many businesses are missing out on this free platform and in turn, potential clients.

However, it is not just about creating a Google My Business listing… You must have the knowledge of the necessary steps to get your business ranking, a form of Local SEO . Search engine optimizing your Google My Business listing is a process and commitment, which is why Meraki Marketing Agency offers this service with any digital marketing package. Let’s start with the basics.

What is a Google My Business (GMB) listing ?

“ Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. To help customers find your business, and to tell them your story, you can verify your business and edit your business information. ” About Google My Business, Google My Business Help

A Google My Business listing is easy to claim as long as your business has a registered address or phone number that can receive mail or be verified. P.O. Box businesses cannot claim a Google My Business listing (in this case, we recommend that you find a physical address to register your business at). After you claim your Google My Business listing, and complete the necessary steps to verifying it, you can begin to fill out service information, service area, FAQ’s, photos, ask for reviews, and more. Interested in claiming your FREE Google My Business listing? Click Here

How do I rank my business on Google search engines?

You have completed the first step and claimed your business, maybe even begun to fill out generic information for your listing. Now you may be asking yourself, “ How do I rank my business on Google SERPs (Search Engine Results Pages)? ” There are many strategies and ways to do this, a huge part being the SEO in your website. For now, we will share some basic tips that you can do to optimize your Google My Business for search results.

Constantly keep your listing up-to-date. Update hours, services, service location, contact information, photos, etc.
Fill out your services with keywords associated with your business.
Fill out products offered with keywords. (Add a menu for a restaurant.)
Upload pictures to your Google My Business listing.
Answer questions, before they are asked. Ask your GMB listing FAQ’s and answer them with keywords associated with your business.
Publish Google My Business posts, optimized with keywords and NAP (name, address, phone #) at least every other day - try for every day.
GET REVIEWS! This is so important. We understand that it can be awkward to ask for a review. Set-up an automated system that sends a review email after someone purchases a product or service from you.
Reply to reviews, every single one, even the negative ones. Yes, this helps to rank your Google My Business as Google will see that you are active and engaging.
Take advantage of your Google My Business website and link it with keywords back to your website.

These are just a few of the many ways to help get your Google My Business listing ranking on SERPs. Interested in learning more ways? Schedule a GROWTH Strategy Session with Meraki Marketing Agency today. Not enough time to run a business and manage a Google My Business listing ? We offer Local SEO & GMB Optimization services . Click here to read more.

If your business has been thriving off of word-of-mouth only, first-off, go you! However, you may be missing out on a HUGE opportunity to grow and expand . Through getting your business information out through a Google My Business listing, you will have an advantage to collect organic leads that wouldn’t have been reached by word of mouth. In a recent 2020 Local Consumer Review Survey , “ In 2020, 93% of US consumers searched online for a local business. From these, 34% searched every day, while 73% searched weekly (up from 70%) .” This proves that the old ways of finding a business through Yellow Pages and other outlets are beginning to fade away to finding businesses online through Google, social media platforms, and more.

Not sure how to get started with creating and optimizing a Google My Business (your most valuable marketing tool)? Meraki Digital Marketing Agency is here to help you! There are many trade secrets to getting your GMB search engine optimized and we have them all. Not only that, but we understand that it takes time and can be a hassle keeping up with your GMB. Let us do the work, behind-the-scenes, and watch your business take off!

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Why you must VIBE with your Digital Marketing Agency!

merakidigitalmarketingagency@gmail.com (Amaris Ballard) — Thu, 29 Apr 2021 14:14:48 GMT

VIBE

Let’s start with what it means to VIBE. From the Merriam-Webster Dictionary to VIBE is to be in harmony .

When looking to outsource your business’s digital marketing to a digital marketing agency it is important to meet with that company and see if your beliefs, strategies, style, and goals. A digital marketing agency should speak to your audience as if it were you speaking to your audience. In other words, in your target audience’s eyes, it shouldn’t even look like you have a digital marketing agency marketing for you.

Discovering the VIBE:

What should you look for in a digital marketing agency that will guarantee your VIBE ?

Meet with them face-to-face (even if it is via Zoom or FaceTime). It is important to see how they speak (do they sound knowledgeable) and how the conversation flows (do you feel like they are understanding of your needs). This company will be your voice to your target audience.
Look at their website (they most likely designed and built their own website). Does it look professional, inviting, again knowledgeable, and even similar to your style ?
Look at their past work. If they don’t have an easily accessible area to look at past work ask to see some. Are they able to create a wide variety of designs/strategies or does it all look the same?
Do they have contracts that guarantee services and return of your property in the event of cancellation? It is important to ensure that the digital marketing agency you decide to use has verifiable contracts and agreements to guarantee you are getting what you paid for. Ask to see a contract prior to commitment. Transparency is key.
Non-compete- Does the digital marketing agency offer a non-compete and promise not to take on any businesses within the same field in your area? If they don't, they may take on a competitor of yours while marketing for you.
Does the agency offer a wide range of services? This isn’t always a deal breaker, but if the agency offers multiple services, they are more likely to understand how all of those individual pieces work together in the grand scheme of things.
How does the agency run their own business? Do they have a social presence? It is important to ensure that the digital marketing agency is practicing what they preach and that they are successful at it. If they are successful in their own field, they will help you to be successful.
Does the agency niche in one industry or do they market for a wide range of businesses? There can be pros and cons to both of these. For instance, if an agency niches in one industry, they will know it inside and out. But, if an agency offers marketing to a wide range of industries, they could have the knowledge to help any business soar. This is up to the businesses preference.
LOOK at reviews! This is the most important thing. Look at the agency’s Google, Facebook, and Yelp reviews. If they don’t have any, this may be a cause for concern (not always if they are starting up) as any digital marketing agency knows that reviews are key in any successful digital marketing. How did other businesses like working with the agency?
Does the agency have core values? Do those core values align with your core values? Core values are important for any business. If your core values align, you are more likely to have a VIBING relationship.

The whole reason you may be outsourcing your digital marketing could be due to time and knowledge. You must be able to fully trust your digital marketing agency to do what they do best which is why it is important to ensure that you VIBE with them.

On the flip side, it is important that the digital marketing specialists at Meraki Marketing Agency VIBE with each of our clients.

"Harmony makes small things grow, lack of it makes great things decay." ~ Sallust

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LAUNCHING The Daily Marketing Agent

merakidigitalmarketingagency@gmail.com (Amaris Ballard) — Thu, 22 Apr 2021 16:27:55 GMT

A place where thoughts and ideas come together to create a masterpiece.

Hello all!

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